From Couch to Concept
Whitmore Lane began with a simple thought: why does loungewear always feel either too sporty or too plain? We wanted pieces that feel just as good on the couch as they look when you head outside. No fuss, just clothing you’ll want to wear on repeat.
How It’s Made
Soft, Thoughtful, Sustainable
Our loungewear is crafted from fabrics you’ll never want to take off. We carefully choose materials that are soft on the skin, made to last, and responsibly sourced. Each piece is produced in small batches to make sure it gets the attention it deserves.
What to Expect from Us
Your New Go-To
At Whitmore Lane, it’s all about making your everyday life easier. Forget fast trends — we focus on timeless essentials you can wear anytime: at home, on the go, or grabbing coffee with a friend. Expect basics that never feel basic, and sets that are as practical as they are stylish.
Our Philosophy
Comfort First, Always
We believe loungewear isn’t just for Sundays. It’s for weeknights, quick errands, road trips, and those moments when you just want to unwind. Our mission? To give you clothing that moves with your life — relaxed, versatile, and always on point.