
From Couch to Concept
Whitmore Lane began with a simple thought: why does loungewear always feel either too sporty or too plain? We wanted pieces that feel just as good on the couch as they look when you head outside. No fuss, just clothing you’ll want to wear on repeat.

How It’s Made
Soft, Thoughtful, Sustainable
Our loungewear is crafted from fabrics you’ll never want to take off. We carefully choose materials that are soft on the skin, made to last, and responsibly sourced. Each piece is produced in small batches to make sure it gets the attention it deserves.

What to Expect from Us
Your New Go-To
At Whitmore Lane, it’s all about making your everyday life easier. Forget fast trends — we focus on timeless essentials you can wear anytime: at home, on the go, or grabbing coffee with a friend. Expect basics that never feel basic, and sets that are as practical as they are stylish.

Our Philosophy
Comfort First, Always
We believe loungewear isn’t just for Sundays. It’s for weeknights, quick errands, road trips, and those moments when you just want to unwind. Our mission? To give you clothing that moves with your life — relaxed, versatile, and always on point.
Do Not Sell My Personal Information
Last Update: May 3, 2025
At Whitmorelane, we take your privacy seriously and are committed to handling personal data with the highest level of transparency and security. We we comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, ensuring that all customer data is processed lawfully, fairly, and securely.
Personal Information We Collect
When you interact with our website, we may collect and process the following personal information:
- Full name (for billing and shipping purposes)
- Email address (for order confirmation, customer support, and promotional offers if consent is given)
- Shipping & billing addresses (for order fulfillment)
- Payment details (processed securely through third-party payment providers, we do not store sensitive financial data)
- IP address & browsing activity (for website analytics and fraud prevention)
No Sale of Personal Data
Whitmorelane does not sell, rent, trade, or share your personal information with third parties for marketing, advertising, or any other commercial purposes. The data we collect is used strictly for processing orders, providing customer support, and improving user experience.
In limited circumstances, we may share essential order details with third parties such as:
- Shipping carriers (DHL, FedEx, or Royal Mail) – to ensure successful delivery
- Payment processors (PayPal) – to process secure transactions
- Fraud prevention services – to protect against identity theft and fraudulent transactions
These third parties are required to safeguard your data and use it only for the intended purpose.
Your Rights Over Your Personal Data
As a UK resident, you have the right to:
- Request access to the personal data we hold about you
- Request corrections if your data is inaccurate or incomplete
- Request data deletion under certain circumstances
- Opt out of marketing communications at any time
- Restrict or object to certain data processing activities
How to Request Data Deletion or Opt-Out
If you wish to opt out of data sharing (e.g., for targeted advertising) or request the deletion of your personal information, please contact us at info@whitmorelane.co.uk with the subject "Data Request". We will process your request in accordance with applicable UK data protection laws.
Additional Privacy Measures
To learn more about how we store, protect, and use personal data, please refer to our Privacy Policy.
If you have privacy concerns please contact us at:
Store Name: Whitmorelane
Company Name: SVD Advies
Email: info@whitmorelane.co.uk
Number: +31645845199
Address: Gouwzee 61 1423DT Uithoorn, Netherlands
Business Number: 87431254
Business Hours: Monday to Friday - 9:00 AM to 6:00 PM (GMT)
Response Hours: We strive to respond to all inquiries within 24 to 48 Business hours. Thank you for choosing Whitmorelane!
Contact Form: Contact Page